GTM Generalist - Growth & Market Expansion

Educato is a YC-backed EdTech startup on a mission to make exam prep more accessible, engaging, and effective for students worldwide—whether it’s the medical residency exam in Romania 🇷🇴 or bar exams in the US 🇺🇸.

We’re a fast-moving, ambitious team building tools that change lives. Joining us means working at breakneck speed, owning bold ideas, and tackling tough challenges head-on. If you’re ready to shape the future of education and thrive in a relentless, high-impact environment, we want you on our team.

Salary: USD 30,000–60,000 gross per year

Experience: No prior professional experience required

Commitment: Full-time, 48 hours per week.

Educato (YC S24) is building an AI-powered learning platform for the exams that shape people’s futures. We combine personalized study plans, practice questions, mock exams, and AI tutoring to help learners prepare more effectively.

We’re looking for a resourceful, commercially minded generalist to help more learners discover Educato and become paying customers. You’ll work directly with the founders across growth, partnerships, and market expansion.

You don’t need a marketing background. You do need initiative, curiosity, and the ability to get things done.

• Find and understand our customers. Talk to students, teachers, and communities to understand how people prepare for exams, what they struggle with, and what would make them choose Educato.
• Launch and improve growth experiments. Test acquisition channels, messaging, landing pages, content, referrals, and campaigns. Measure what happens and improve or stop experiments accordingly.
• Build partnerships that bring in users. Find and approach educators, creators, student organizations, and other relevant partners. Take conversations from first outreach through launch and follow-up.
• Help launch new exam markets. Research opportunities, understand competitors, test demand, coordinate launches, and turn successful experiments into repeatable ways of acquiring customers.

You’ll be hands-on. That might mean writing campaign copy in the morning, speaking with a potential partner in the afternoon, and reviewing conversion data before deciding what to try next.

• You make things happen. You don’t wait for a detailed playbook. You can show us something you started, organized, sold, or grew, even outside a formal job.
• You communicate clearly and persuasively. You can write a convincing message, ask good questions, and build relationships with people you’ve just met.
• You’re comfortable with numbers. You’re willing to work with spreadsheets and analytics, understand conversion rates and acquisition costs, and distinguish activity from results.
• You’re persistent and adaptable. You follow up, learn from unsuccessful experiments, take feedback well, and stay organized while handling several moving parts.

You do not need a business degree, startup experience, or a previous GTM title. A side project, community you built, event you organized, or small business you ran can be just as relevant.

You’ll learn how to grow a business by doing the work: finding customers, testing channels, negotiating partnerships, and launching into new markets. You’ll have direct access to the founders and room to take on larger responsibilities as you demonstrate results.

This is a demanding, execution-focused role based entirely in our Bucharest office, not a remote or hybrid position. We value initiative, fast learning, and follow-through. Success means bringing in customers and finding approaches we can repeat, not simply producing plans or presentations.

Send your CV or LinkedIn profile and a short example of something you made happen. Explain the goal, what you personally did, and the result. It does not need to come from paid work.

How do you scale top-tier exam prep to thousands of unique exams with a small team? You automate like crazy!

To tackle that challenge while delivering a stellar user experience, we obsess over quality—clean, performant code, intuitive interfaces, and rock-solid infrastructure.

Our tech stack includes Nuxt/Vue, TypeScript, Supabase/Postgres, and LLMs, chosen to build scalable systems that let us move fast without cutting corners.