Marketing Specialist

1. Marketing

-Plan and execute local marketing activities to support brand awareness and business growth in the Korean market.

-Assist in planning the marketing calendar based on local trends, seasonal campaigns, and business priorities.

-Monitor campaign performance and provide regular market and competitor updates.

2. Performance Marketing

-Plan, execute, and optimize digital performance marketing campaigns across Meta, Google, Kakao, and other paid media platforms.

-Monitor key performance metrics including ROAS, CPA, CTR, CVR, and customer acquisition cost.

-Analyze campaign performance and recommend optimization strategies to maximize marketing efficiency.

-Work closely with internal teams and external agencies to improve campaign performance and achieve business goals.

3. E-commerce & Marketplace Operations

-Manage day-to-day operations of the Korean e-commerce business, including product launches, promotional setup, merchandising, and campaign execution.

-Coordinate homepage updates, product categorization, pricing, and promotional activities to maximize sales performance.

-Support marketplace operations (e.g. Zigzag and other local platforms) including campaign planning, product exposure, and operational execution.

-Monitor key e-commerce KPIs including traffic, conversion rate, AOV, UPT, and sales performance.

4.Social Media & Community

-Manage local social media channels and support content planning across different platforms.

-Keep up with local fashion, lifestyle, and social trends to identify marketing opportunities.

-Support community engagement and help strengthen Cider's brand presence in the Korean market.

5. Other Ad-hoc Projects & Tasks

-Conduct market research and competitor analysis.

-Support cross-functional projects and other business initiatives as needed.

Qualifications

-2–5 years of working experience in fashion, retail, e-commerce, or related industries.

-Previous experience in performance marketing and e-commerce operation

-Strong understanding of the Korean market and consumer trends.

-Good communication and project management skills.

-Proficient in Microsoft Office Suite (Excel & PowerPoint).

-Passion for fashion with a strong sense of trends and aesthetics.

-Bachelor's degree in Marketing, Business, Media, Fashion, or a related field.

-Native Korean and business-level English are required. Basic Chinese is a plus.